UK's Ad Agency Standards Sides with "Humane Milk is a Myth" Campaign

on Tuesday, 01 August 2017. Posted in News

UK's Ad Agency Standards Sides with

Animal rights group, Go Vegan World, started a billboard campaign in the UK earlier this year stating that "humane milk is a myth." Groups like the National Farmer's Union complained to the Advertising Standards Agency (ASA) that the billboard's claims were misleading consumers and making the dairy industry seem unfavorable. After deliberation, the ASA stated, "we understood it was the case that calves were generally separated from their mothers very soon after birth, and we, therefore, concluded that the ad was unlikely to materially mislead readers." Boom! That's right.

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