Kentucky area cow farmers have been experiencing a major drop in beef cow meat sales over the past couple of years. The industry has gone from turning a $1 billion profit to hardly breaking even. In an effort to find out what has caused the change in sales Kentucky New Era media outlet partnered with researchers at Western Kentucky University to survey people between the ages of 18 and 25, "which revealed a paradigm shift in the millennial population's perception of meat," notes VegNews.com. It was revealed that negative media about the meat and dairy industries has impacted millennial's decision to buy and consume animal products. "The urban millennial's perception of beef is hazy, at best...These are the young men and women that will be the next cosumers," said Stephen Green, cattle farmer and lead researcher.
Read the original article review on KentuckyNewEra.com.
(Photo from Fast Company)