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California's Proposition 2

Proposition 2 on California's ballot in last November's election requires that "... a person shall not tether or confine any covered animal, on a farm, for all or the majority of any day, in a manner that prevents such animal from: (a) Lying down, standing up, and fully extending his or her limbs; and (b) Turning around freely." The Proposition was enacted by an overwhelming 63 percent of the vote and will be going into effect in 2015.

Proposition 2 was placed on the November ballot by a petition signed by 800,000 voters. It was promoted by Californians for Humane Farms, involving hundreds of animal activists.

Although some animal rights advocates felt that the Proposition gave implicit license to raise and slaughter animals for food “humanely,” proponents argued that the campaign would also enhance public awareness of the atrocities of factory farming and recruit hundreds of activists who could be then be activated to promote a vegan diet in keeping with animal rights ideology.

 

 

Operation Prop 2 Follow-Through

The “Operation Prop 2 Follow-Through” campaign was launched in January of 2009 and culminated at the end of March 2009 to promote a vegan diet in California, taking advantage of the enhanced public awareness of factory farming atrocities and the enthusiasm of Prop 2 proponents. Chief sponsors are FARM (Farm Animal Rights Movement), IDA (In Defense of Animals), and APRL (Animal Protection and Rescue League). APRL was a key organizer of Prop 2 grassroots activists.

Operation Prop 2 Follow-Through Report

The following outreach took place in January, running throughout the end of March 2009:

  • Placement of ten billboards in Sacramento, San Francisco, Los Angeles, and San Diego.

  • Placement of 700 bus display cards in San Francisco, Los Angeles, Orange County, and San Diego.

  • Letters to the editors of 120 California newspapers.

  • General coodinator Kath Rogers (APRL) directed massive leafleting and tabling throughout Los Angeles, Orange, and San Diego counties, as well as the San Francisco Bay area. In total, 27,000 handouts and 11,000
    e-leaflets
    were distributed
    .

Activity Details:

San Diego:

  • Approximately 19,000 handouts were distributed on college campuses and other venues.
  • 2,000 e-leaflets were distributed.
  • Distributed 500 full vegan meals at Meatout event (veggie burger, veggie dog or veggie chicken patty with tomato, lettuce, onion, veganaise, ketchup and mustard + vegan cookie + chips + soy milk).

Orange County:

  • Hosted successful week of action in Orange County.
  • Distributed 3,600 leaflets on college campuses and other venues.
  • Distributed 2,550 e-leaflets.
  • Orange County People for Animals (OCPA) leafleted every week.

Los Angeles:

  • Armaiti May is coordinated weekly vegan outreach in Santa Monica.
  • Nina J. Beas distributed 2,200 leaflets on college campuses.
  • Robyn Hicks coordinated regular leafleting activities in Long Beach.
  • Distributed 2,000 e-leaflets.
  • Tiffany Johnston leafletedat the APU campus.
  • Carrie-Anne Christian leafleted at CSULB.

Sacramento Area:

  • Janet Weeks and the Sacramento Animal Rights meetup group leafleted every week at the CSUS campus.

Bay Area:

  • Melissa Martin (IDA) coordinated activities in the SF Bay area.
  • East Bay Animal Advocates hosted a feed-in each Saturday.
  • 2,200 e-leaflets have been distributed.
  • Erin Evans leafleted every Saturday at Pier 39.

Riverside:

  • 1,250 e-leaflets distributed.

Santa Barbara:

  • 1,000 e-leaflets distributed.

E-Leafleting:

The "e-leafleting" program of getting people to watch "Meet Your Meat" on MySpace is very effective.   Below is a sampling of the responses:

    "omg dude i feel so horrible i just watched your video on animal cruelty on your page and was horrified"

    "...thanks for changing my life, i saw your videos! I deeply believe that we can change the world, and transmit a better sense of life to our loved ones!.... "

    "i just saw the video that you have posted...i will never eat meat again in [my] life...i cant believe what those poor animals have to go through"

    "I can't believe what I just saw in your video!!!! I was crying so hard!! I always heard about, and knew that all of that went on...but to see it...wow. You just changed my life in a way."

    "i watched the video on ur page and i am sooo disgusted... ive been eating meat my whole live and i have never seen anything like that... that was terrible i feel like crying. i couldnt stand listening to the baby pig crying i had to mute it..."

 

The Sponsors

  • FARM (Farm Animal Rights Movement) is a national nonprofit public-interest organization promoting a vegan diet to prevent animal suffering, protect environmental quality, and improve public health. Its programs include the Great American Meatout, Vegan Earth Day, World Farm Animals Day, Gentle Thanksgiving, Letters From FARM, Sabina Fund, and annual Animal Rights Conference. FARM operates from the nation’s capital through an international grassroots network of animal and vegetarian activists.

  • IDA (In Defense of Animals) was founded in 1982 to end animal exploitation, cruelty, and abuse by protecting and advocating for the rights, welfare, and habitats of animals, as well as to raise their status beyond mere property, commodities, or things. Current projects include the Guardian Campaign, Fur-Free Friday, reduction of animals used in vivisection, and removal of elephants from zoos, as well as IDA-India (neutering of Mumbai street dogs), and IDA-Africa and Project Hope (animal sanctuaries).

  • APRL (Animal Protection and Rescue League), a grassroots nonprofit organization based in San Diego, documents and exposes animal cruelty, educates the public on animal issues through innovative outreach campaigns, and works with policymakers and politicians to implement humane reforms. Since its inception in 2002, APRL has conducted rescues of abused factory farmed animals, influenced cities to adopt humane solutions to wildlife management, and created a network of grassroots volunteers.

  • Vegan Outreach is working to expose and end cruelty to animals through the widespread distribution of our illustrated booklets: Why Vegan, Even If You Like Meat, and Compassionate Choices, along with our follow-up Guide to Cruelty-Free Eating. We focus on reaching college and high school students.

  • Mercy For Animals is a national non-profit animal advocacy organization. Founded in 1999 and over 25,000 members strong, MFA works to create a society where animals are treated with the respect
    and compassion they so rightly deserve. MFA works to be a voice for animals through proactive consumer education and advertising campaigns, research and undercover investigations, rescues, working with news media, and grassroots activism.


  • AR2009 (Animal Rights 2009 National Conference) is the animal rights movement's annual conference, this year in Los Angeles on July 16-20. It is a forum for learning the issues, sharing organizing experience, discussing tactics, networking, and recharging our batteries. The Conference welcomes all who care about our relationship with animals. We offer delicious vegan food and exciting exhibits of vegan products and animal rights literature. Admission to exhibits and one session is free.

 

 

A Campaign of FARM FARM
10101 Ashburton Ln.
Bethesda MD 20817
1-888-FARMUSA