ABOUT
California's Proposition 2
Proposition 2 on California's ballot in last November's election requires that "... a person
shall not tether or confine any covered animal, on a farm, for all or the majority of any
day, in a manner that prevents such animal from:
(a) Lying down, standing up, and fully extending his or her limbs; and
(b) Turning around freely." The Proposition was enacted by an overwhelming 63 percent of the vote and will be going into effect in 2015.
 Proposition 2 was placed on the November ballot by a petition signed by 800,000 voters. It was promoted by Californians for Humane Farms, involving hundreds of animal activists.
Although some animal rights advocates felt that the Proposition gave implicit license to raise and slaughter animals for food “humanely,” proponents argued that the campaign would also enhance public awareness of the atrocities of factory farming and recruit hundreds of activists who could be then be activated to promote a vegan diet in keeping with animal rights ideology.
Operation
Prop 2 Follow-Through
The “Operation
Prop 2 Follow-Through” campaign
was launched in January of 2009 and
culminated at the end of March 2009
to promote a vegan diet in California,
taking advantage of the enhanced
public awareness of factory farming
atrocities and the enthusiasm of
Prop 2 proponents. Chief sponsors
are FARM
(Farm Animal Rights Movement), IDA
(In Defense of Animals), and APRL
(Animal Protection and Rescue League).
APRL was a key organizer of Prop
2 grassroots activists.
Operation
Prop 2 Follow-Through
Report
The following
outreach took place in January,
running throughout the end
of March 2009:
 Placement
of ten billboards in Sacramento,
San Francisco, Los Angeles,
and San Diego.
- Placement
of 700 bus display cards
in San Francisco, Los Angeles,
Orange County, and San Diego.
- Letters
to the editors of 120 California
newspapers.
- General
coodinator Kath Rogers (APRL)
directed massive leafleting
and tabling throughout Los
Angeles, Orange, and San
Diego counties, as well as
the San Francisco Bay area. In
total, 27,000 handouts and
11,000
e-leaflets were
distributed.
 Activity
Details:
San
Diego:
- Approximately
19,000 handouts were distributed
on college campuses and other
venues.
- 2,000
e-leaflets were distributed.
- Distributed
500 full vegan meals at Meatout event
(veggie burger, veggie dog
or veggie chicken patty with
tomato, lettuce, onion, veganaise,
ketchup and mustard + vegan
cookie + chips + soy milk).
 Orange
County:
- Hosted
successful week of
action in Orange County.
- Distributed
3,600 leaflets on college
campuses and other
venues.
- Distributed
2,550 e-leaflets.
- Orange
County People for Animals
(OCPA) leafleted every
week.
Los Angeles:
- Armaiti
May is coordinated weekly
vegan outreach in
Santa Monica.
- Nina
J. Beas distributed
2,200 leaflets on college
campuses.
- Robyn
Hicks coordinated regular leafleting
activities in Long Beach.
- Distributed
2,000 e-leaflets.
- Tiffany
Johnston leafletedat the APU
campus.
- Carrie-Anne
Christian leafleted at CSULB.
Sacramento
Area:
- Janet
Weeks and the Sacramento
Animal Rights meetup
group leafleted every
week at the CSUS campus.
Bay Area:
- Melissa
Martin (IDA) coordinated
activities in the SF
Bay area.
- East
Bay Animal Advocates hosted
a feed-in each Saturday.
 2,200
e-leaflets have been
distributed.- Erin
Evans leafleted every
Saturday at Pier 39.
Riverside:
- 1,250
e-leaflets distributed.
Santa
Barbara:
- 1,000
e-leaflets distributed.
E-Leafleting:
The "e-leafleting" program
of getting people to watch "Meet
Your Meat" on MySpace
is very effective. Below
is a sampling of the responses:
"omg
dude i feel so horrible
i just watched your video
on animal cruelty on your
page and was horrified"
"...thanks for changing
my life, i saw your videos!
I deeply believe that we
can change the world, and
transmit a better sense of
life to our loved ones!.... "
"i just saw the video
that you have posted...i
will never eat meat again
in [my] life...i cant believe
what those poor animals have
to go through"
"I
can't believe what
I just saw in your
video!!!! I was crying
so hard!! I always
heard about, and
knew that all of
that went on...but
to see it...wow.
You just changed
my life in a way."
"i watched the
video on ur page
and i am sooo disgusted...
ive been eating meat
my whole live and
i have never seen anything
like that... that
was terrible i feel like
crying. i couldnt
stand listening to the baby
pig crying i had
to mute it..."
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The Sponsors
-
FARM (Farm Animal Rights Movement) is a national nonprofit public-interest organization promoting a vegan diet to prevent animal suffering, protect environmental quality, and improve public health. Its programs include the Great American Meatout, Vegan Earth Day, World Farm Animals Day, Gentle Thanksgiving, Letters From FARM, Sabina Fund, and annual Animal Rights Conference. FARM operates from the nation’s capital through an international grassroots network of animal and vegetarian activists.
-
IDA (In Defense of Animals) was founded in 1982 to end animal exploitation, cruelty, and abuse by protecting and advocating for the rights, welfare, and habitats of animals, as well as to raise their status beyond mere property, commodities, or things. Current projects include the Guardian Campaign, Fur-Free Friday, reduction of animals used in vivisection, and removal of elephants from zoos, as well as IDA-India (neutering of Mumbai street dogs), and IDA-Africa and Project Hope (animal sanctuaries).
-
APRL (Animal Protection and Rescue League), a grassroots nonprofit organization based in San Diego, documents and exposes animal cruelty, educates the public on animal issues through innovative outreach campaigns, and works with policymakers and politicians to implement humane reforms. Since its inception in 2002, APRL has conducted rescues of abused factory farmed animals, influenced cities to adopt humane solutions to wildlife management, and created a network of grassroots volunteers.
- Vegan
Outreach is working to expose
and end cruelty to animals through
the widespread distribution of our
illustrated booklets: Why Vegan,
Even If You Like Meat, and Compassionate
Choices, along with our follow-up
Guide to Cruelty-Free Eating. We
focus on reaching college and high
school students.
- Mercy
For Animals is a national
non-profit animal advocacy organization.
Founded in 1999 and over 25,000 members
strong, MFA works to create a society
where animals are treated with the
respect
and compassion they so rightly deserve.
MFA works to be a voice for animals
through proactive consumer education
and advertising campaigns, research
and undercover investigations, rescues,
working with news media, and grassroots
activism.
- AR2009 (Animal Rights 2009 National Conference) is the animal rights movement's annual conference, this year in Los Angeles on July 16-20. It is a forum for learning the issues, sharing organizing experience, discussing tactics, networking, and recharging our batteries. The Conference welcomes all who care about our relationship with animals. We offer delicious vegan food and exciting exhibits of vegan products and animal rights literature. Admission to exhibits and one session is free.
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